On November 18, 2013, the Carolina Panthers (6-3) hosted the New England Patriots (7-2) for NFL’s Monday Night Football at Bank of America Stadium in Charlotte, NC.
Throughout the course of the game, Panthers wide receiver Steve Smith and Patriots cornerback Aqib Talib had multiple scuffles; however none led to any personal fouls. Talib would leave the game in the fourth quarter due to aggravation of an existing hip injury, and the Panthers would go on to win the game 24-20 in a controversial last play.
When Smith was interviewed after the game on the way to the locker room, he had the following to say:
Albert Breer: Well Steve, what’s happening in the huddle on that last drive?
Smith: Hey, we were just preparing. They look like they were hoping to win, hoping to make a play. We knew we were going to make a play. Uh, Cam did a great job. What you’re seeing right now is watching uh, a young great quarterback develop and becoming that, and uh, and Carolina Panthers came out with a win.
Breer: What happened on the touchdown?
Smith: Aw, poor tackling, haha.
Breer: What happened between you and Talib on the field earlier in the game?
Smith: I dunno, you go and ask him ‘cause he didn’t finish the game. Ice up, son! Ice up.
Charlotte, NC-based Bojangles jumped on the opportunity to capitalize on this moment for marketing dsplaying an image of a large iced tea with the slogan “ICE UP, SON!” (source: https://twitter.com/Bojangles1977/status/402834977533861888/photo/1)