My Boyfriend Does My Makeup

About

My Boyfriend Does My Makeup is a series of YouTube videos in which female uploaders record males, commonly those they are in a relationship with, applying their makeup. These videos are commonly shared for the sake of humor at the male’s inexperience and the often bad end result.

Origin

While tutorial videos for applying makeup on oneself have been around since the beginning of Youtube, the first videos where males apply makeup on others only began to appear in 2010. The first video that featured this was uploaded on January 23, 2010 by juicytuesday^[1], titled" “BOYTOY DOES MY MAKEUP!!”^[4] The video featured juicytuesday’s friend Aaron, a professional makeup artist applying the makeup.

The first video to feature a male unfamiliar with applying makeup was uploaded on December 23rd, 2010, by user andreeaaababy.^[2] In the video, andreeaaababy also encourages others to try this with any person who does not know how to apply makeup, in an attempt to start a tag for these type of videos.

Spread

Andreeaaababy’s video didn’t took off until March and April 2011, when it was referenced in the related video section of multiple other makeup videos involving males.

On April 20th, 2011, MTV Style posted an article titled “The Best Of ‘My Boyfriend Does My Makeup’ On The Internet”, in which they gave a list of personal favorites.

Notable Examples

Google Insights

The tag “my boyfriend does my makeup” gained a small peak in April 2011, which was around the same time as these videos started to appear more often on Youtube. It then became quiet again a few monts later in July, before receiving interest again in December 2011. After that the interest in the tag has shown a steady raise.

External References