About
Neknominate is a drinking game in which participants record themselves swalling alcoholic beverages and challenging others to drink more than they have consumed.
Origin
On December 11th, 2013, YouTuber Alex Pulchan uploaded a video titled “Skulls Neck and Nominate,” in which he proceeds to down two glasses of Guiness stout along with two shots of an Irish cream-based liquer (shown below).
Spread
On January 2nd, 2014, a Facebook[1] page titled “Neknominate” was launched, which garnered upwards of 19,000 likes within the next month. On January 5th, the @NekNominate Twitter[2] feed was created. On January 16th, YouTuber Hamudi uploaded a video titled “Ronald McDonald’s Extreme Nekonominate,” in which a man dressed in a clown costume appears to drink copious amounts of alcohol and various other drugs (shown below).