On Feburary 3rd, 2014, Google+ user Joe Lancaster posted a screenshot from his Instagram feed of a user who posted a selfie body shot with the caption, “Phone accidentally took a photo. Soooo not planned #awkward not really a #lornajane #model”.
A few hours later, fellow Google+ user, Lillian Trease, thought it would be funny to mimic the shot and caption and post it to her Google+ stream. Joe Lancaster and fellow early adapter and Google+ user, Pavel G, thought it would be great to turn it into a thing, and so promptly also mimicked the shot and caption, tagging other users to kick off the trend and tagging it #imnotamodeling.
Within hours the trend had taken over Google+ as a trending topic, and was fast spreading to other social media platforms, such as Instagram, Facebook and Twitter.