Editors note: No proof of 4chan’s involvement can be found since the 4chan thread has already expired. Any screenshots would be appreciated.

About

Sir Fedora is a Youtube user whose videos have become viral within a matter of hours after being posted to Reddit’s /r/videos by user /u/dragonboltz on February 5th, 2014. The video features Sir Fedora being extremely enthusiastic about his first like on his Youtube channel. As the video reached 700 likes, 4chan joined in, rallying it’s users to propagate the video.

Origin

On January 31st, 2014, C. Jackson posted his first vlog on his new channel, Sir Fedora. He said that he was going to post iOS app reviews as well as some game reviews. In his description he set a goal of “1 like people”. On February 4th, he posted another vlog on his channel. He seemed extremely excited about meeting the goal of 1 like on his first video. The video started with his now-famous catchphrase “Oh hey there Youtube, I didn’t see you there… Oh wait, I did!” and continued by saying “Hey there Youtube, it is Jackson here, and today I’d like to tell you we did it. We hit the one like. And I know you guys are going to be like, ‘dude, it’s just one like’, but it’s still awesome!”

Reddit user /u/dragonboltz noticed the video while searching for obscure videos on the internet, and decided to post it to the subreddit /r/videos. The post quickly reached the front page, recieving more than a thousand upvotes in less than two hours. People said they were intrigued by his good speaking style and obvious enthusiasm.

Spread

Less then half an hour after the reddit post, user /u/SET_UP_US_THE_BOMB created the /r/SirFedora subreddit. It gained over 1000 subscribers within half a day of its creation. Here, the users satirically referred to SirFedora as “the chosen one”, and posted all his videos. In the meantime, the quest to shower SirFedora with upvotes was extended to 4chan, where the OP remarked “this is what I imagine most /b/tards were like”. As the day progressed, SirFedora noticed his follower count jumping up, and in response, made a video called " Woooo 45 twitter followers", and 5 hours after that made a video titled " THANKSSOOOOOMUCH", remarking on his massive like count, and hoping for 100 likes on his new video (a goal that was reached in minutes).

BebopVox retweet

6 hours after his 45 twitter followers video, BebopVox, a famous Youtube gamer/vlogger with over 100,000 subscribers, tweeted SirFedora’s video and mentioned his twitter account. After that SirFedora’s twitter account ended up with 10 thousand followers.