About
#McConnelling is a video remix fad that involves setting an alternate background music to U.S. Republican senator Mitch McConnell’s election campaign advertisement released in March 2014. Since the introduction of the idea through Jon Stewart’s The Daily Show, numerous remixes of the ad featuring unfitting music have emerged online with the Twitter hashtag.
Origin
On March 11th, 2014, Mitch McConnell released his first campaign ad[1] titled “McConnell Working for Kentuckians” for this year’s general election, in which the senator and his wife are shown smiling while peppy music plays in the background.
Among many of those who found the video to be a comedy goldmine were the writers of Jon Stewart’s The Daily Show[2], who decided to pair the video with a variety of alternate songs and feature them on the program on March 13th, 2014.
Spread
Immediately after the broadcast of The Daily Show episode, dozens of remixed videos began to flood on to YouTube[4] and Twitter[7] under the hashtag #McConnelling (shown below).
External References
[1]YouTube – McConnell Working for Kentuckians
[2]The Daily Show – #McConnelling
[3]Mediate – Here Are the Best Daily Show-Inspired #McConnelling Parody Videos
[4]YouTube – Video results for ‘McConnelling’
[5]Huffington Post – ‘The Daily Show’ Has Created #McConnelling And Now The World Is A Better Place
[6]Talking Point Memo – Mitch McConnell’s Awkward Campaign Ad Will Make You Cringe
[7]Twitter – Tweet results for #McConnelling