Baddie Winkle

About

Baddie Winkle is an 86-year-old woman who has gained a large following on Twitter and Instagram for her youthful sense of humor and free-spirited personality.

History

On March 26th, Winkle’s granddaughter Kennedy^[4] uploaded a Vine of her uttering the stoners’ catchphrase ‘420 blaze it’ while smoking a hand-rolled cigarette. As of April 2014, the video has gained over 6,000 likes and over 5,000 revines.

On April 5th, 2014, Baddie Winkle created her Twitter account @baddiewinkle^[2] with the tagline “stealing your man since 1928.” Her first tweet featured a selfie with the caption, “I look good when I don’t even try to look good.” In less than a month, the tweet gained over 8,000 retweets and over 6,000 favorites.

I look good when I don’t even try to look good pic.twitter.com/eOfn8PU3MW
— Baddie Winkle (@baddiewinkle) April 5, 2014

She reached 11,000 followers on Twitter on April 9th.

Winkle created her Instagram account^[1] on April 10th, posting a selfie wearing a tie-dye T-shirt. In less than a month the picture gained over 2,000 likes.

On April 12th, Winkle tweeted if she gained over 1,000 retweets she would sell tie-dye T-shirts featuring a photo of her wearing a tie-dye T-shirt. The tweet gained over 4,000 retweets, and she began selling the shirts for $28.50 through the Etsy shop Psychicbabe.^[8]

1,000 Retweets and I will start selling these shirts! pic.twitter.com/O5h7XilpUK
— Baddie Winkle (@baddiewinkle) April 12, 2014

Reputation

On April 22nd, Buzzfeed^[3] published a post titled, “Baddie Winkle Is The Most Hardcore Grandma On The Internet,” which features a collection of some of Winkle’s best Instagram photos.

On April 26th, she was profiled by The Frisky^[5], by Jezebel^[7] on April 27th and on April 28th, she was covered by Cosmopolitan.^[6] As of April 28th, 2014, Winkle has gathered over 430,000 Instagram followers and over 190,000 followers on Twitter.