#GetWoodyHome

Overview

#GetWoodyHome is a hashtag campaign created in June of 2014, after a Twitter user found a lost Woody doll, in order to find the child who had lost the toy and reunite them.

Background

On June 4th, 2014, Twitter user HarrietScottie^[1] sent out a tweet featuring a picture of a Woody (a character from the Pixar film Toy Story) doll which she explained she had found after it had fallen out of a car. She noted it had Liam written on its foot. She introduced the hashtag #GetWoodyHome in order to try to find the child who had lost the toy so she could return it. In less than 48 hours the tweet gained over 5,000 retweets, including one from Toy Story writer Andrew Stanton.^[6]

Notable Developments

In less than 48 hours the hashtag^[2] was tweeted out over 6,000 times.

Media Coverage

On June 4th, Metro UK^[3] published an article titled “Real life Toy Story: Help reunite lost Woody doll with owner ‘Liam’ #GetWoodyHome,” which explained Twitter user HarrietScottie’s real name is Bev McNeill. She explained when she found the doll by the side of the road it wasn’t safe to retrieve him, but she made a mental note of the spot and went back seven weeks later. She would like to see Woody and his owner reunited saying:

“It would be wonderful to see little Woody and Liam reunited. I bet Liam is really missing him.”

The hashtag was covered by The Today Show^[5] the same day and Digital Spy^[4] the following day.

External References