You Did Not Eat That

About

You Did Not Eat That is an Instagram photo blog which highlights pictures of people with svelte or fit physiques posed with sugary or high-calorie foods.

Origin

On April 6th, 2014, the “You Did Not Eat That” Instagram feed was launched, which initially featured photographs of dessert foods being held in someone’s hand. On April 21st, the feed highlighted a picture of fashion blogger Chiara Ferragni posed with an uneaten milkshake, speculating that she did not actually consume the dessert drink (shown below).

Spread

On Man 20th, 2014, the NY Mag^[1] fashion blog The Cut interviewed the anonymous owner of the photo blog, who revealed that she was inspired to create the feed after witnessing people working in fashion posing with food for pictures to be shared on social media without actually consuming the item afterward. The same day, the Instagram^[6] feed reblogged a photo of Ferragni posed with a Magnum ice cream bar, with a caption joking that the fashion blogger was being paid by the company to post a picture of herself with their ice cream product (shown below). Within three weeks, the photo gained over 1,230 likes and 450 comments.

Over the next week, the women’s interest blog The Gloss^[2] published an article about the Instagram feed and several notable examples were highlighted on The Huffington Post.^[4] On June 7th, the social activist news blog Ryot^[5] published an article criticizing You Did Not Eat that for potentially encouraging eating disorders. The same day, You Did Not Eat That^[7] highlighted a photograph of a shirtless man eating food from the McDonald’s fast food chain, which garnered upwards of 1,800 likes and 150 comments winth 48 hours (shown below).