Overview
#NotOneMore is a hashtag campaign launched by Richard Martinez, the father of a victim of the Isla Vista Killings, to encourage people to contact their local poloiticians to ask for increased gun control legislation.
Background
The day after the shooting near the campus of University of California, Santa Barbara on May 23rd, 2014, during which his son was shot and killed, Richard Martinez[1] told reporters:
" Why did Chris die? Chris died because of craven irresponsible politicians and the NRA. They talk about gun rights. What about Chris’s right to live? When will this insanity stop?" We don’t have to live like this. Too many have died. We should say to ourselves, ‘Not one more.’"
The hashtag #notonemore was first tweeted out in relation to Martinez words and message on May 24th, 2014 by Twitter user CiancioReporter[2].
Notable Developments
Martinez echoed his sentiment during a memorial service for the victims on May 27th, pledging to send postcards with “not one more” written on them to politicians to encourage them to strengthen gun control and asking students who attended the memorial to tweet #notonemore to raise awareness. In less than 24 hours the hashtag was tweeted out[4] over 30,000 times.
Postcard Campaign
Also on May 27th, gun safety group Everytown[5] sent out a Tweet launching their new program[6] which allows users to enter their name and address to send a postcard with the words “not one more” to their congressman and governor. Within 24 hours over 150,000 people signed up to have a postcard sent to their politicians.
Photo Trend
On May 29th, actress Julianne Moore tweeted out[7] a picture of herself holding a sign with the hashtag #notonemore. She also tweeted out a call for others to send the not one more postcards to their politicians. Fellow celebrities, as well as survivors of gun violence also tweeted pictures of themselves holding signs with the words not one more.
