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Crack Kid

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About

Crack Kid is the nickname of Viner Brady Hartwig, who inspired a video remix series after a clip of him squealing while being hit in the head with a basketball was uploaded to the mobile video-sharing app in June 2014.

Origin

On June 5th, 2014, Viner Nathan Moszyk uploaded a video of his little brother Brady making high-pitched squealing noises while being hit in the head with a basketball (shown below). In the first week, the Vine gained over 233,000 revines and 225,000 likes.



Spread

On the same day, Viner MilesHRLY uploaded a new video of Hartwig yelling while banging a basketball with his forehead, accumulating more than 30,000 revines and 26,000 likes in the next week (shown below, left). On June 9th, Moszyk uploaded a new video of his brother performing a twerk dance (shown below, right).



The same day Viner Duke Thurston uploaded a remix video combining the original Crack Kid video with the 2012 hip hop song “Good Kid, M.A.A.D City” by Kendrick Lamar (shown below, left). In the next 72 hours, the vines garnered over 5,900 and 36,000 revines respectively. On June 10th, Viner Demontz uploaded a version of the Crack Kid clip edited to appear as if he were throwing a basketball at Hartwig’s head while babysitting him (shown below, right). In 48 hours, the video received more than 252,000 likes and 195,000 revines.



Notable Examples

Additional remix videos edited the original Crack Kid video clip and audio into other musical tracks and scenes from various films, including the 1985 comedy film The Goonies (shown below, top, left) and the 1997 family comedy film Air Bud (shown below, bottom, right).



Search Interest

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