About
Congelamento (from portuguese ‘freezing’) is a series of videos and images parodying the brazilian soap-opera “Avenida Brasil”, whose the episode usually would ends in a dramatic scene where the camera closes on a person while the image goes monochromatic and the background change to the credits.
Spread
The television network that aired the soap-opera recognized the popularity of the effect and launched an app that would make the effect to regular photos.[1] There are also parody videos of Congelamento on Youtube where an dramatic scene from a movie or a series is shown and in the end, the effect is applied over a character making an expression of shock or worry.
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