About
Ballpit Challenge is a video fad in which participants climb up and fall into inflatable ball cages found in supermarkets. Footage of the challenge is typically uploaded to Vine and Instagram.
Origin
On March 31st, 2013, YouTuber BakkGround Records uploaded a video of a young climbing to the top of a ballpit at Walmart and intentionally dropping herself into the balls below (shown below). In the first two years, the video gained over 330,000 views and 700 comments.
Spread
On the same day, Redditor LBJ19 submitted the video to the /r/cringe[2] subreddit, where it received a total of 2,300 votes (73% upvoted) prior to being archived.
On August 4th, 2013, the “Ballpit Challenge” Tumblr[1] blog was launched, which highlights notable videos from the series.