About
Share a Coke refers to a photo trend on Tumblr which features Coke bottles and cans from a promotion which features labels which read “share a coke with” before a variety of names. These names are often paired with corresponding television and movie characters that, depending on their popularity, the Tumblr user would or would not want to share a coke with.
Origin
In June of 2014, Coca-Cola[1] launched a “share a coke” campaign which features the slogan and a variety of 250 different names on Coke, Coke Zero and Diet Coke bottles. The campaign had been running in other countries, however, since 2011. On September 27th, 2011, Tumblr user p-etalss[3] introduced the tag #shareacokewith with a picture of a Coke bottle which reads Catherine. On October 4th, 2011, Tumblr user blatantnarcisism[2] introduced the tag #cokenames with a picture of a Coke bottle which reads Emily.
Spread
In 2011, two Tumblr posts tagged #shareacokewith gained over 100 notes included gri-bigbang’s[13] post on South Korean band Big Bang which gained over 500 notes and desteryismycaptain’s[14] post which features a bottle with reads “share a coke with your cat” which gained over 16,000 notes.
In 2012, four Tumblr posts tagged #sharedacokewith gained over 100 notes including yvov’s[10] post on Adventure Time which gained over 200 notes, tron-wolf’s[11] post featuring a bottled reading Wolfgang which gained over 100 notes and yvov’s[12] post on New Zealand which gained over 700 notes.
In 2013, three Tumblr posts tagged #shareacokewith gained over 100 notes including winters-ghost-soldier’s[7] post on Merlin which gained over 300 notes, ipodger’s[8] post on Tomb Raider which gained over 300 notes and soemthingsparkly’s[9] post on Homestuck which gained over 400 notes.
As of July 2014, five Tumblr posts tagged #shareacokewith have gained over 100 notes in 2014, including sabriel-otp’s[4]Supernatural post which gained over 1,000 notes, catie-does-things’s[5] post which recreates the Nativity with cans which gained over 400 notes and undies-comma-dirty[6]Frozen post which gained over 800 notes.
Notable Examples
Search Interest
External References
[1]Coca Cola Company – Summer of Sharing: ‘Share a Coke’ Campaign Rolls Out in the U.S.
[2]Tumblr – blatantnarcisism
[4]Tumblr – sabriel-otp
[5]Tumblr – catie-does-things
[6]Tumblr – undies-comma-dirty
[7]Tumblr – winters-ghost-soldier
[9]Tumblr – soemthingsparkly
[13]Tumblr – gri-bigbang
[14]Tumblr – desteryismycaptain