About
Sign Bunny is a Twitter meme featuring an ASCII art rabbit holding a sign with customized words and phrases. While it appears to have originated among Brazilian Twitter users, tweets containing the rabbit saw a resurgence among English speakers in September 2014.
Origin
On August 13th, 2013, Twitter user @okumaurso[1] posted a tweet (shown below, left) featuring an ASCII cat holding a sign containing a rabbit head and the Portuguese word “PROCURA-SE” (“Wanted” in English). On August 22nd, Twitter user @O_Raul[3] posted a tweet (shown below, right) in which the cat was replaced with a rabbit and the phrase “Cadê o porquinho” (“Where is the pig?” in English).
Spread
On September 16th, 2014, Tumblr employee Amber Gordon posted a tweet[2] with a sign bunny holding the phrase “Gurl Please” to The Daily Dot editor Cooper Fleishman (shown below).
According to The Daily Dot,[9] Gordon’s followers subsequently began tweeting their own versions of the sign (shown below).
That day, the Twitter feeds for BuzzFeed,[5] the restaurant chain Denny’s,[6] the news site The Huffington Post[7] and the pizza restaurant chain Pizza Hut[8] posted their own sign bunny variations (shown below, clockwise).
According to the Twitter analytics site Topsy,[4] the ASCII sign bunny was tweeted over 150,000 times in the previous 30 days. In the coming days, several news sites published articles about the ASCII rabbit, including Mashable,[10] Metro[11] and The Daily Edge.[12]
Search Interest
Not available.
External References
[1]Twitter – @caosbravo
[2]Twitter – @missamber
[4]Topsy – (\__/) || (•ㅅ•) || / づ\
[6]Twitter – @DennysDiner
[7]Twitter – @HuffingtonPost
[9]The Daily Dot – Sign Rabbit Meme
[10]Mashable – Passive Aggressive Sign Bunny
[11]Metro – Passive aggressive sign bunny
[12]The Daily Edge – Sign Bunny