About
“Actually it’s about ethics in videogame journalism” is a phrase often photoshoped onto screenshots taken from horror movies or videogames as a humorous response to the Gamergate movement. Proponents of the movement frequently used the phrase in related discussion. The images are created to mock the over-use of the phrase.
Origin
The earliest example of the phrase being paired with a still from a horror movie comes from a tweet sent out on October 15th, 2014, by Twitter user Alejandrobot[1], who captioned a still of the horror film It. Within two weeks the tweet recieved over 3,000 favorites and over 2,000 retweets.
Spread
On October 24th, 2014, the single topic Tumblr blog itsaboutethicsingamesjournalism[2] launched. Also on October 2014, the Tumblr blog actuallyethics[4] launched. The same day the meme was covered by BoingBoing.[3] The meme has also spread on Twitter through the hashtag #germergoat. The hashtag was introduced by Twitter user zpxlng[5] on October 24th. In less than 24 hours it was tweeted out more than 700 times.
Notable Examples
Search Interest
External References
[1]Twitter – Alejandrobot
[2]Tumblr- itsaboutethicsingamesjournalism
[3]BoingBoing Actually, it’s about ethics in game journalism.
[4]Tumblr- actuallyethics
[6]Topsy- #germergoat