About
Kabikiller (Japanese: カビキラー, which means “Mold Killer”) is a chlorine mold-remover for bathrooms and kitchens produced in Japan by SC Johnson since 1982.[1]
Nowadays, its TV commercial movie (TVCM) is one of popular subjects for MAD videos on the Japanese video sharing service Nico Nico Douga (NND) because of its manly sound logo.
Origin
TVCMs for Kabikiller have been aired in Japan since 1980s, changed several times and continued telling people its strong bactericidal power annihilating all molds by the roots. In late 2000s, new TVCMs started to be aired, which were narrated by a middle-aged male’s voice and set his shouting of “Kabikiller” to the sound logo for the product. For example, this video below is a bath room version.
Transcript:
Gomu pakkin no kabi wa nega Hukai. (Molds are deeply digging into rubber seals.)
Dakara ochinainda… (Indeed. so hard to remove…)
Konnna tokini wa Kabikiller no shintouryoku (On such occasions, take Kabikiller’s strong penetrating power)
Kabi no ne no oku no oku made kyouryoku shintou (Deeply penetrates to the roots of molds)
Gomu pakkin mo sukkiri (Cleans up even molds in rubber seals.)
Sintouryoku nara Kabikiller (Kabikiller, the best penetrating power)
On NND, 2 early instances of MAD videos reusing this TVCM series were already uploaded in late 2008. One was a derivative of the Paffendorf Dance[2], the other was a musical remix with a soundtrack from Kirby’s Dream Land 3.[3] Each of them rendered surrealistic lulz by a little manly shouting of the sound logo.
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Spread
Meanwhile, the trigger of this fad on NND was a ranking-style compilation video for surrealistic MAD videos posted on January 17th, 2010.[4] Since it introduced Kabikiller’s Te-Te-Te- remix, these TVCMs began to spread among many other NND users.[5]
Many MAD editors continues producing video remixes of Kabikiller even though the warning notation, a cliche for chlorine detergents, says “Danger! Do not Mix”. As of July 2012, the amount of videos in this series is more than 300.[6]
Notable Examples
For more videos, check out the videos section in this entry.
Quenn’s Killer Queen[9]
Search Interest
[Not Available]
External References
Editor’s Note: Registration is needed to browse the original videos listed in this section.
[1] SC Johnson – カビに浸透 カビキラー (Japanese)
[2] Nico Nico Douga – カビキラーでイネイネ / Posted on 11-09-2008
[3] Nico Nico Douga – 星のカビ / Posted on 11-17-2008
[4] Nico Nico Douga – 人類には早すぎるランキング～2ndシーズン～ / Posted on 01-17-2010
[5] Nico Nico Douga – かびきらっらっらー / Posted on 11-06-2009
[6] Nico Nico Douga – Search results for カビキラー
[7] Nico Nico Douga – カビキラメキラリ / Posted on 03-27-2011
[8] Nico Nico Douga – 浸透飛行【カビキラーッ☆】 / Posted on 02-18-2010
[9] Nico Nico Douga – Killer Kabeen【キラークイーン×カビキラー】 / Posted on 12-20-2010
[10] Nico Nico Douga – 黴音キラの消失 -DEAD END- / Posted on 07-17-2010
[11] Nico Nico Douga – Kakakakakabikiller! / Posted on 01-19-2011
[12] Nico Nico Douga – 愛犬ロボ「カビキラー」 / Posted on 04-20-2011