About
Mountain Dew is a citrus-flavored soft drink distributed by PepsiCo Inc. and Doritos is a brand of chip distributed by Frito-Lay, which is owned by PepsiCo as well. The two products have had an intertwined history due to various promotions, and both have become heavily associated with video gaming culture through events such as Doritosgate.
Origin
Mountain Dew was first created in 1940, and was later acquired by PepsiCo in 1964.[1] Doritos were first produced in 1964, and the brand was acquired by PepsiCo the next year along with other Frito-Lay brands.[2] The two brands had become associated with each other after several promotions, such as a Mountain Dew-flavored variety of Doritos released in 2008, and, conversely, a Doritos-flavored variety of Mountain Dew in 2014.
Spread
In 2012, video game website LevelSave.com released an interview with journalist Geoff Keighley, which heavily featured product palcement from both Mountain Dew and Doritos. Later in the year, the interview was criticized by Eurogamer.net writer Rab Florence, which sparked off the Doritosgate controversy. The image of Keighley surrounded by Mountain Dew and Doritos later spun off into the Doritos Pope meme. (see below)
Related Memes
Montage Parodies
Both Mountain Dew and Doritos are heavily referenced in Montage Parodiesvideos as a nod to Doritosgate.
Doritos Pope
Doritos Popeis an edited version of a still from Geoff Keighley’s LevelSave.com interview.
Dashing Black Man Holding Dangerously Large Dorito Chip
Dashing Black Man Holding Dangerously Large Dorito Chipis a meme focused around an out-of-context image of a man holding an over-sized Dorito chip, taken from a 2010 advertisement parodying the typical formula of an Apple Computers advertisement.
Doritos Hair
Doritos Hairis a meme where the hair of a fictional character, such as those originating from anime, is overlayed with pictures of similarly-colored snack food product packaging.
Dub the Dew
Dub the Dewwas a 2012 contest where users could submit possible names for a green apple-flavored variety of Mountain Dew. The contest was discovered by 4chan, who submitted purposefully offensive names as a form of trolling.
Search Interest
External References
[1]Wikipedia – Mountain Dew