“American Purpose Quotes” are snippits of lyrics, inspirational phrases, and often times cheesey love quotes, superimposed over pensive photographs of people, landscape, sunsets, couples, etc. They are very popular on Tumblr and have spawned a slew of imitators. The most common style involves the quotes pasted in Photoshop in a block letter sans seriff font with a drop shadow added for effect. The most popular font used is called American Purpose, thus the expression American Purpose Quotes.
Some of the more popular Tumblr blogs employing this type of content are HpLyrikz and ReminiscingOurMoments, as well as KushAndWizdom and KushAndLyrikz. The photos often have a vignette or translucent dark layer added to give a hazy look that makes the bold white letters pop out above the photo. The user’s name is often added in a different font with a smaller size underneath the quote in hopes of generating more followers when said photo is reblogged.