About
L’Oréal is a cosmetics company that has spawned an image macro meme. The image macros typically show a subject flaunting some of their more ‘attractive’ features like their hair or flawless face with the caption ’L’oreal’ (often followed by the company’s slogan, ‘because you’re worth it,‘) placed on the image. The meme goes beyond simple image macros; instances of it can be seen in several fandoms significant online. When this happens, often the word ’Paris’ located beneath the company name is replaced by a more relevant location.
Origin
L’Oréal was founded in 1909 by Eugène Schueller[1], while the slogan L’Oréal uses today was written by Ilon Specht on 1973[2]. This points out that the meme itself most likely spawned before the internet became accessible to the majority of the population since L’Oréal had power and influence decades ago.The act of swaying the person’s hair comes from L’Oréal’s billboards and TV ads.
Spread
Meme sites such as Meme Center and Quick Meme are just some of the multiple meme sites that have received a large amount of entries of the meme[3][4]. Deviantart has also been receiving instances of the meme tagged L’Oreal with 1,939 results[5]. While the tag #l’oreal is reserved for cosmetic photography and images of the models of l’oreal, the meme can be easily spotted in tumblr with the tag #because-you’re-worth-it[6].
Notable Examples
