About
“Wew Lad” is an obfuscatory expression associated with circle jerking or shitposting, which is often accompanied by a poorly-drawn illustration of a man’s face on a piece of toast or a digitally altered picture of Doge Shiba Inu Kabosu.
Origin
On December 14th, 2012, the network security blog SecurityMatters[3] reported that a 13-year-old student from Philippines was murdered for replying to a Facebook post with the word “wew.” The earliest known use of the phrase “wew lad” was submitted in a thread on 4chan’s /s4s/ (shit 4chan says) board on December 14th, 2013.
Spread
On May 29th, 2014, the single serving site Wew Lad[2] was launched, featuring a photoshopped picture of “Doge”: with an animated piece of toast with a face drawn on it spinning in the center and a remix of the theme song from the television show Hawaii Five-0 playing in the background.