#WearYellowForSeth

Overview

#WearYellowForSeth is a hashtag campaign launched by five-year-old Seth Lane to raise awareness for his condition severe combined immunodeficiency disorder (SCID) by urging people to post photographs of themselves wearing the color yellow in late March 2015.

Background

On March 10th, 2015, Leanne Lane uploaded a video titled “#WearYellowForSeth,” featuring her five-year-old son Seth holding several signs asking viewers to post photos of themselves wearing yellow with the hashtag “#WearYellowForSeth” on March 27th to raise awareness for SCID (shown below).

Notable Developments

On March 11th, 2015, the ourlittleheroseth YouTube channel uploaded a second “#WearYellowForSeth” video (shown below). On March 17th, the video was highlighted on BuzzFeed.^[1] On March 19th, the single topic blog WearYellowForSeth^[5] was launched, which highlights social media posts containing the hashtag “#WearYellowForSeth.”

#WearYellowForSeth Day

On March 27th, the band A Blank Slate posted a music video dedicated to Seth titled “Thumbs Up” (shown below).

The same day, actor Ashton Kutcher tweeted a video showing support for Seth, gaining over 2,800 favorites and 1,700 retweets in the next 72 hours (shown below).

Meanwhile, singer Joe Jonas^[3] of pop group The Jonas Brothers tweeted the hashtag along with a photo of himself wearing a yellow shirt (shown below, left). Also on March 27th, comedian Craig Ferguson^[4] tweeted a photograph of himself wearing a yellow Pikachu costume with the hashtag (shown below, right).

According to the Twitter analytics site Topsy,^[6] there were over 29,900 tweets containing the hashtag posted that day.

GoFundMe Page

By the end of March 2015, Seth’s GoFundMe^[2] page had accumulated more than £28,232 in donations.

Search Interest

External References