About
Aircraft Carrier Style (Chinese: 航母style), is a Chinese photo fad that involves extending one’s right hand while kneeling the left knee with the right leg bent. On the English-speaking web, the fad is known as Shootering as it emulates the Shooter’s pose, a military gesture used by navy personnel to signal the release of fighter jets. The fad initially started in late November 2012 on social networking sites following the Chinese navy’s historic fighter jet landing on its first aircraft carrier Liaoning.[1]
Origin
On November 27th, 2012, a J-15 fighter jet successfully landed on China’s first aircraft carrier Liaoning, marking a milestone for both the military and the country. During the take-off phase of the exercise, two flight deck officers known as shooters were seen giving a hand signal adopted from the U.S. Navy to let the pilot know he was clear for take off.[2]
Spread
Almost immediately after the news broadcast, Chinese internet users began photoshopping images of the flight deck officers and sharing photos of themselves mimicking the “shooter” pose on Weibo. On November 27th, collections of the so-called “航母style” photos were featured on a variety of Chinese websites including Huanquiu[4], Dzwww[5] and 163.com[6], as well as on English language site Ministry of Tofu.[2] Weibo also set up an event page[3] to share photos of people participating in the fad, where people could vote on the user-submitted images. YouTuber Jun Wang Miao uploaded a compilation video of 航母style that night, earning more than 15,000 views in three days.
Over the following 48 hours, additional collections were posted on Yahoo! China[7] , QQ.com[8], CQ News[9], Qianlong[10], News.cn[11] and Sina Entertainment.[12] English language coverage was provided by The Daily What[13], Global Post[14] and the Atlantic.[15]
Notable Examples
Search Interest
External References
[1]Wikipedia – Chinese aircraft carrier Liaoning
[2]Ministry of Tofu – Aircraft-carrier style: Chinese netizens celebrate landing of carrier-based fighter with funny-looking pose
[4]Huanquiu – “航母Style”走红
[5]Dzwww – 航母style火爆，QQ空间网友随时“走你！”
[6]163.com – 歼15起降指示捧红航母Style “走你”动作掀模仿热
[7]Yahoo! China – 股民大跳航母style高唱恋曲1990 沪指进入1时代
[8]QQ – 航母Style亮相CBA赛场 八一宝贝倾情演绎(图)
[9]CQ News – 孙俪恶搞“航母style” 网友建议上春晚领舞
[10]Qianlong – 让我们记住“航母style”背后的真心英雄
[11]News.cn – 吉林市小学生堆"雪飞机"演绎"航母style"(图)
[12]Sina – 群星航母style笑料百出 网友力荐上春晚
[13]The Daily What – Meanwhile in China of the Day: Shootering
[14]Global Post – Aircraft carrier style: social media steals China’s thunder on Liaoning
[15]The Atlantic – ‘Shootering’ Is the New Eastwooding: China’s Aircraft Carrier Gets a Meme