About
Jelly Bean Challenge (also known as either “BeanBoozled”, or “Harry Potter Jelly Beans”) is a viral dare game, where a person eats one or more jelly beans from either “Bertie Bott’s Every Flavor Beans” or “BeanBoozled”, both of which are produced by Jelly Belly, and uploading the results onto YouTube.
Origin
In 2005, as marketing for the new Harry Potter film Harry Potter and the Goblet of Fire, jelly bean company Jelly Belly released a new line of jelly beans called “Bertie Bott’s Every Flavor Beans” which contained both “good” and “gross” beans, many of which looked the same. Several years later in 2008 Jelly Belly released a similar line of jelly beans, called “BeanBoozled”. Around the release of both lines of jelly beans, candy reviewing site, Candy Addict, released reviews for both lines.[1][2]
The earliest known instance on YouTube of someone uploading their reaction to eating the beans was on January 5th, 2012, by YouTuber i cannot wait for summer (shown below). As of July 2015, the video has gained only around 700 views.
Spread
On August 6th, 2012, YouTube channel Smosh, uploaded a video of opening fan-mail in which they find and eat the Beanboozled beans (shown below). As of July 2015, the video has nearly 4 million views.
AS of July 2015 there are nearly 100,000 search results for “Jelly bean challenge” and around 265,000 results for “Bean boozled”.[3][4] The two most viewed videos have over 11.8 million and and 11.4 million views respectively (both shown below).
On December 4, 2014, Creatures member, ImmortalHD, uploaded a video of himself doing the challenge as a part of his Counter Strikecase unboxing (shown below, left). He later did this again on March 8, 2015 (shown below, right). As of July 2015, the two videos have 950,000 and 260,000 views respectively.
On March 8th, 2015, YouTuber Pewdiewpie uploaded his own take on the challenge, which has gained over 7.7 million views as of July 2015 (shown below).
Board Game
Jelly Belly has also taken the “Beanboozled” product and created a board game around the concept. [5] The company has also created an online version of the game, in which a user can click on a virtual roulette wheel and, presuming the user owns the beans, eat the bean that the spinner lands on. Also, depending on which bean the spinner lands on, a clip from a random challenge video will play in an embed player to the right of the wheel. [6]
Search Interest
External Links
[1]Candy Addict – Candy Review: Bertie Bott’s Every Flavor Beans
[2]Candy Addict – Candy Review: Jelly Belly’s BeanBoozled
[3]YouTube – Search results for ‘jelly bean challenge’
[4]YouTube – Search results for ‘bean boozled’
[5]Jelly Belly – BeanBoozled Spinner Jelly Bean Gift Box
[6]Jelly Belly – Beanboozled Challenge