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About
Lettuce / It Says “Never Give Up” is a fad on the website tumblr where the word replaces the phrase or the phrase replaces the word.
Origin
This fad originated on Tumblr in late 2012. It began in early December when Tumblr user ChuckQuizmo posted a picture of a guy[1] holding a sign with the word “Lettuce” in katakana, with the attached phrase “Never Give Up”. This went on to receive over 32,870 notes as of December 23rd.
This phrase attatched to the image sparked a controversy when users translated the phrase on the sign and figured out it’s true meaning, while some others agreed with the meaning attached in the original post.