About:
How It Feels To Chew 5 Gum is an image macro series in which a person is portrayed in a disturbing pose or being harmed in some way, overlaid with the caption “how it feels to chew 5 gum,” a sort of antithesis to the euphoric feelings the original 5 gum commercials implied from chewing 5 gum.
Origin:
Ever since it’s introduction in 2007, Wrigley’s 5 gum has been airing a series of commercials with the the phrase “how it feels to chew 5 gum.” Over the years, a number of YouTube videos began parodying the commercials. Here’s one such example:
Spread:
Some examples also appeared on 4chan, Reddit, Meme Generator, FunnyJunk, and I Can Has Cheezburger, such as this thread on Reddit’s r/4chan forum, where users are seen suggesting disturbing scenarios on how it actually feels to chew 5 gum: http://www.reddit.com/r/4chan/comments/1834ke/how_it_feels_to_chew_5_gum_super_nsfl/
Some instances:
Keyword search volume is low at the moment but showing an upward trend, 0 instances before 2012, seeing a spike during 2012 and continues rising into 2013:
http://www.google.com/trends/explore#q=how%20it%20feels%20to%20chew%205%20gum