Yelp

About

Yelp is an online local business directory service and review site.

History

Yelp was founded in October of 2004 by Paypal co-founder Max Levchin, Jeremy Stoppelman and Russel Simmons. In February of 2005, the site was relaunched with a focus on unsolicited review writing.

Features

Highlights

Actor Review Readings

Parody Reviews and Listings

On May 31st, 2011, the Internet news blog BoingBoing^[2] published an article about a fake listing for an Abortionplex inspired by an article on The Onion. On December 28th, the viral content site BuzzFeed^[3] posted several humorous reviews for McDowell’s Restaurant in Elmhurst, New York. On January 23rd, 2013, the Internet humor site World Wide Interweb^[1] published a compilation of notable humorous Yelp reviews.

Single Topic Blogs

On July 17th, 2011, the “Fuck You Yelper” Tumblr^[4] blog was launched.

Amy’s Baking Company

Traffic

In January of 2013, the site reported it received more than 100 million monthly unique visitors.

Search Interest

External References