Admit It
This movie made you shit bricks

About

Draw My Life is a YouTube video fad including sped-up recorded hand-drawn stick figure pictures.

Start and Spread

The first “Draw My Life” video was created by Sam Pepper (username: OFFICIALsampepper) on 8th January 2013. The first video response was submitted by Emily Bland (username: emilybland88). In the description of Sam’s video, he tagged Caspar Lee (username: dicasp) and Louis Cole (FunForLouis) to “Draw Their Life’s” and so, they did it, too. Other YouTubers, who joined the idea, tagged other people as request.

Felix Arvid Ulf Kjellberg (username: PewDiePie) also joined the fad on 31st January 2013. His video has more than 4 million views as of April 2013. Anthony Padilla’s video has 4.5 million views and it was front-paged by YouTube. The recent most popular Draw My Life video is from German Alejandro Garmendia Aranis (username: HolaSoyGerman) with 8.8 million views.

Work in progress. Feel free to request editoship

Overview

#ElVideoDelMamazo is a hashtag used to refer to an amateur porn video, in which a girl performs oral sex on a guy, while another guy grabs her hair from behind. This latter guy has been nicknamed “El Palanquilla”; although this has no good direct translation, an approximate expression could be “The Little Kahuna”. The surrealism of the situation and “El Palanquilla”‘s ’work’ have been used used as subject of jokes, photoshopped images and videos.

Background

he April 2rd, 2013, the video was filtered from a micro blogging page. During the night, people used the hashtag #ElVideoDelMamazo to make jokes about the video, specifically about the guy who was grabbing his hair. For this, it was named “El Palanquilla”.

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About

“Just a flesh wound” (also “’tis but a scratch”) is a line said by the Monty Python and the Holy Grail character, the Black Knight, upon having his arms chopped off by King Arthur. According to Cleese, this scene is a polemic against the saying that “if you never give up, you can’t possibly lose”. ^[1] The phrase is often used when one denies their opponent’s advantage or downplays received damage. It often has an ironical meaning, like in the sketch, and is used when someone is obviously losing bad or was heavily hurt.

Spread and mutations

In video games

The Black Knight’s famous line is often referenced in video games, either in dialogues or in achievements:

• “Just a flesh wound” achievement in Rage ^[2]


• “’Tis but a flesh wound!” achievement in Dead Island. ^[3]


• A reference in Phoenix Wright: Ace Attorney, where Ema comments Goodman’s death saying “It’s only a mere flesh wound”. ^[4]


• “Just a flesh wound” quest in World of Warcraft ^[5]


• An elite shout in Guild Wars ^[6]


• A quest in The Secret World ^[7]

On the Internet

On the internet the phrase is used often as a punchline or a final comment, like True Story. The most often used image is the one below, showing The Black Knight without one arm. Note that he says the famous line after losing his second arm, first he says “Tis but a scratch” and “Had worse”. ^[1]

Search interest

External References

^[1]Wikipedia – Black Knight

^[2]Xbox 360 Achievements – Just a flesh wound

^[3]Xbox 360 Achievements – ’Tis but a flesh wound

^[4]The Easter Egg Archive – Phoenix Wright: Ace Attorney Monty Python reference

^[5]Wowhead – Just a flesh wound quest

^[6]Guild Wars Wiki – It’s just a flesh wound

^[7]Unfair.co – The Secret World: Just a flesh wound

About

Ed Balls is a British politician who accidentally posted a tweet of his own name in April of 2011, leading many Twitter users to mockingly retweet the message thousands of times. In April 2013, in anticipation of the two-year anniversary of the tweet, hundreds of Twitter users participated in a spam campaign to flood the microblogging service with his name.

Origin

On April 28th, 2011, Ed Balls accidentally tweeted a blank message containing only his own name. Within two years, the tweet received over 10,800 retweets and 4,300 favorites.

Ed Balls

— Ed Balls (@edballsmp) April 28, 2011

Spread

For the remainder of 2011 and 2012, the tweet remained intact on Balls’ Twitter profile and became mocked by many British users on the site. On February 5th, 2013, Storify^[6] user Moose Allain uploaded a compilation of tweets describing how to pronounce “Ed Balls.” On April 8th, a Facebook^[3] event page was created for the second anniversary of Ed Balls’ tweet, which received over 900 RSVPs in the following week. On April 10th, journalist Andy Kelly tweeted a joke about Ed Balls punning his own name at the funeral for former British prime minister Margaret Thatcher. Within five days, the tweet gained more than 55 retweets and 40 favorites.

Ed Balls steps up to the podium at Thatcher’s funeral, unfolds a piece of paper, and clears his throat“Ed Balls.”

— Andy Kelly (@ultrabrilliant) April 10, 2013

On April 11th, blogger Rebecca Baker published an article about the upcoming two-year anniversary for the tweet.^[8] The following day, Balls retweeted a photograph of a train sign with his name written on it. Also on April 12th, the tech news blog Digital Spy^[2] published a post about Balls’ recognition of the meme.

Sorry… But this is getting really weird.. RT <a href="https://twitter.com/felicitymorse">felicitymorse</a>: Ed Balls makes it onto a train sign <a href="http://t.co/4uTwixFfXL" title="http://twitter.com/FelicityMorse/status/322762456785100800/photo/1">twitter.com/FelicityMorse/…</a></p>&mdash; Ed Balls (edballsmp) April 12, 2013

On April 13th, Urban Dictionary^[4] user mosmi submitted an entry for “Ed Balls,” defining it as a meme inspired by the tweet from April 2011. On April 15th, the viral content site BuzzFeed^[1] featured a compilation of notable examples of the meme and The Mirror^[5] published an article about the upcoming anniversary of the tweet, reporting that many Twitter users planned to retweet Ed Balls’ name on April 28th.

Notable Examples

Leading up to the tweet’s two-year anniversary, many Twitter users posted edited photos and image macros referencing the meme.

Bookmarklet

An Ed Balls bookmarklet^[7] tool allows users to change the text on an entire webpage to the name “Ed Balls” (shown below).

Search Interest

External References

Overview

2013 Boston Marathon Explosions refer to the deadly bombings that took place in Boston, Massachusetts during the annual Patriots Day race on April 15th, 2013. Due to the close proximity of the detonations to the finish line, the moment of the blasts and the immediate aftermath were captured on footage from multiple angles and instantly shared online via Twitter and YouTube.

Background

On April 15th, 2013, at approximately 2:50 pm (ET), two bombs exploded during the Boston Marathon on Boylston Street near Copley Square, killing three people and injuring at least 176 others. Later that day, law enforcement officials said that the bombs appeared to have been homemade, with at least one of them identified as a pressure cooker filled with shrapnel and planted on low grounds for lethal impact.

Notable Developments

As of April 16th, three people have been confirmed dead, including an 8-year-old boy named Martin Richard. According to hospital employees, at least 10 of the injured suffered severed limbs and 15 remained in critical conditions. The explosions have been since declared as an act of terror by the United States government, though no suspect has been named yet.

Online Reactions

Within minutes, numerous photographs and video footage of the explosions and the aftermath from the site began circulating on Twitter and YouTube. A total of six real-time discussion threads were created within 24 hours of the explosion, with many Redditors updating each others with the latest developments and links to helpful resources such as the temporary housing registry for displaced marathon attendees, live scanner feeds, Google’s Person Finder and the #bostonbombing IRC channel.^{[9][10][11][12][13][14]}

On Twitter

Immediately following the explosions, many people turned to Twitter as a way to share photos, report news and check on loved ones attending the event. On April 15th, the phrase “Boston Marathon” was tweeted 2,910,316 times.^[16] Approximately an hour after the bombing, USA Today^[17] compiled a chronological series of tweets from news media outlets as well as attendees showing how the event unfolded via Twitter.

Explosion at coply twitter.com/Boston_to_a_T/…

— Boston to a T (@Boston_to_a_T) April 15, 2013

Tweeted messages of sympathy from celebrities, politicians, journalists and athletes were compiled on the NY Daily News^[18], Fox Nation^[19] and the Huffington Post.^[20] Additionally, the hashtag #PrayForBoston^[21] began trending on Twitter minutes after the bombing.^[22] The hashtag was ranked #1 globally until 9 PM EST that night^[23] and was used a total of 2,828,464 times on April 15th.^[24]

In the hours following the explosion, Twitter became a soundboard for people to discuss conspiracy theories surrounding the event^[25], attributing it to North Korea or the Tea Party. Simon Rickettes, a reporter from The Guardian^[26], noted at least 12 pieces of unverified information that were traveling through Twitter as if it was confirmed news.

Random Acts of Pizza

For people who were not in the Boston area and wanted to help out people affected by the blasts, many turned to the Random Acts of Pizza subreddit^[4], offering to send pizzas to hospitals, people housing stranded runners and police departments. Around 5 p.m. (ET), Moderator iamnotevenperturb launched a general Boston Marathon thread^[6], garnering nearly 600 comments within 18 hours. Many of the orders were made through Anytime Pizza, who called in their entire staff the make and deliver pizzas, completely emptying their kitchen. Four local hospitals eventually had to stop accepting deliveries and Redditors were encouraged to donate to other places in need.^[5]

Patton Oswalt’s Status Update

At about 5 p.m. (ET), American comedian Patton Oswalt posted a Facebook status update^[27] detailing his initial reaction to the news. Praising those who ran towards the detonation site to help others and reassuring that the good will always outnumber those who stand in the darkness, Oswalt’s message was met by positive responses from his fans and followers on Facebook. Within the first 24 hours of posting, the status update received at least 298,000 likes and 224,000 shares.

Shelter Finder Google Doc

At approximately 5:30 PM EST, two Google Document forms began circulating the web, the first for displaced runners who needed a place to stay and the second^[7] listing contact information for people offering their spare beds or couches. Though it is unclear who began these Google Docs, Allston resident Chris McCartney-Melstad was the first person to use the form to offer a place in his apartment. As of 1:30 p.m. (ET) on April 16th, hundreds of people in the area have added their names to the list.

Google Person Finder

Immediately following the explosions, Google launched a Boston Marathon Person Finder page,^[15] which allows users to search for or add information about specific individuals. To address privacy concerns, Google allows users to set expiration dates for each record added and announced they will be removing all records from the database several months after the crisis. Google had previously deployed Person Finder pages following the Haiti earthquake (January 2010), the Chile earthquake (February 2010), the Pakistan floods (July 2010), the Christchurch earthquake (February 2011), the Tohoku earthquake and tsunami (March 2011) and the Van earthquake (October 2011).

External References

About

Fandangoing is a dance move in which participants point up their index fingers while humming the entrance theme song for the WWE wrestler Fandango.

Origin

The dance is named after the ring name of American professional wrestler Curtis Jonathan Hussey, who made his debut as “Fandango” during an airing of WWERAW on November 5th, 2012. On March 18th, 2013, Fandango made an entrance to his wrestling match while dancing to his theme song “Chachalala” originally composed by WWE composer Jim Johnston (shown below).

On April 8th, Fandango’s entrance at the Izod Center in East Rutherford, New Jersey was met by WWE audience members humming the tune of his theme song while pointing up their fingers. Following this event, the gesture soon became known as “Fandangoing," though it is unclear who coined the term.

Spread

On April 11th, YouTuber htccheer1 uploaded a video featuring Houston Texas cheerleaders Fandangoing during a practice meet (shown below, left). The same day, People for the Ethical Treatment of Animals uploaded a YouTube video of several people dressed in animal costumes Fandangoing while singing “fahn dahn go vegan!” (shown below, right). Within five days, the videos received more than 210,000 views and 66,700 views respectively. On April 12th, the cheerleader Fandangoing video was posted to the /r/SquaredCircle^[1] subreddit, where it gained more than 216 up votes and 75 comments in the next four days.

Also on April 12th, Urban Dictionary^[2] user UrbanWWE submitted an entry for the term “Fandangoing,” defining the act as “humming or singing the entrance theme song of WWE superstar Fandango.” On April 15th, the wrestling news blog WrestleZone^[3] reported that Fandango’s entrance theme “Chachalala” had climbed to the #44 position on the United Kingdom’s top 100 chart.^[4] The same day, WWERAW aired a compilation of Fandangoing video clips presented by wrestler Jerry Lawler (shown below, left). On April 16th, the WWEFanNation YouTube channel uploaded a video of a WWE employee Fandangoing at the office (shown below, right).

Notable Examples

Search Interest

External References

About

The Condom Challenge is a dare game that involves inserting a condom into one’s nostril and snorting it back through the throat to be coughed out of the mouth. The game gained attention in April 2013 following the viral takeoff of a YouTube video uploaded by teenager Amber-Lynn Strong.

Origin

On May 3rd, 2006, Break user tommydyhr uploaded a video titled “Condom Sucking From Nose to Mouth,” in which a young man snorts a condom through his nose and extracts it out of his mouth (shown below, left). In the next seven years, the video received upwards of 73,500 views and 130 comments. In the following years, several other condom snorting videos were subsequently uploaded to YouTube, but the phrase “condom challenge” was not coined until May 23rd, 2012, when YouTuber Isaac Mathers uploaded a video performing the same stunt titled “Condom Challenge” (shown below, right). Within one year, the video received over 9,300 views and 25 comments.

Spread

On April 3rd, 2013, the WorldStarTube YouTube channel uploaded a video featuring two girls snorting condoms (shown below, left), which received over 180,000 views and 480 comments in the first two weeks. On April 9th, YouTuber P0tatoPlanet uploaded a video of herself snorting a condom through her nasal passage (shown below, right), garnering more than 150,000 views and 1,180 comments in the following eight days.

That same month, teenager Amber-Lynn Strong uploaded a video of herself performing the challenge (shown below). On April 13th, Redditor redpanda252 submitted the video to the /r/videos^[3] subreddit, where it received over 2,800 up votes and 630 comments in the first 72 hours. On April 15th, Amber-Lynn Strong’s video was highlighted on The Huffington Post,^[1] Gawker^[2] and BuzzFeed.^[6] After gaining upwards of 2.2 million views, the video was subsequently removed from YouTube for violating the site’s terms of service.

On the following day, the Internet humor blog Break^[5] posted an article about the YouTube trend, citing YouTuber Isaac Mathers’ video as the first known use of the term “condom challenge.” Also on April 16th, notable condom challenge videos were highlighted on the Internet news blog UpRoxx.^[7]

Notable Examples

Search Interest

External References

Note: This article is currently being worked on.

About

“We Need To Go Deeper” is a image macro series of a scene in Inception where Dom Cobb (Being played by Leonardo DiCaprio) is talking to Arthur (Being played by Joseph Gordon-Levitt.) The phrase is often used to joke about something being within its self similar to Xzibit Yo Dawg. The template is in most cases a picture of something on top and the image under it with text saying “We need to go deeper.”

Origin

The phrase was first said in the 2010 movie Inception in a scene where the character Dom Cobb is talking to Arthur about planting a thought into Robert Fischers mind. The first 4chan post with the phrase was in response to a thread asking about the possibility of the entire world being one big simulation.

Search Interest

About

Snapchat is a mobile photo and video messaging application for Apple iOS and Google Android devices which allows its users to create and share photo or video messages that are only accessible for a short period of time. For each message, the sender can set a time limit (up to 10 seconds) for how long the message can remain visible to its recipient, after which it is deleted from the device and Snapchat’s servers.

History

In April of 2011, Stanford University students Evan Spiegel and Bobby Murphy began working on the application for a project in one of Spiegel’s product design classes. In July of that year, the program was named “Picaboo” and launched for iOS devices. In September, the app was re-released under the name “Snapchat," and in late October, Snapchat became available for Android mobile devices.

Funding

On October 29th, the tech news blog Tech Crunch^[1]reported that SnapChat had received $485,000 in seed funding from the Lightspeed Ventures venture capital firm. In February of 2013, Snapchat announced it had received $13.5 million in Series A funding led by the firm Benchmark Capital, valuing the company from $60 to $70 million. On April 16th, 2013, the tech news blog Mashable^[7] quoted Spiegel saying they are looking into advertising as a means of revenue.

Lawsuit

On February 25th, 2013, the LA Times^[8] reported that South Carolina resident Frank Reginald Brown IV had filed a lawsuit against the Snapchat founders to have “his rights restored” after being pushed out of the company. Brown claims to have worked on the app during the summer of 2011, purportedly naming the application “Picaboo” and designing the company’s smiling ghost mascot "Ghostface Chillah,” a reference to the stage name of former Wu-Tang Clan rapper Ghostface Killah. After having a falling out with Spiegel and Murphy in August, he alleged that the server account passwords were changed and that they discontinued all communication with him.

Reception

While the Snapchat app automatically deletes media files after the time limit has expired, users can still take screenshots prior to their deletion. On May 6th, 2012, The New York Times Bits blog^[3] published an article noting that the app had a reputation for users sharing sexually explicit media, a practice known as “sexting.” On December 10th, Gawker published an article about a new Tumblr blog titled “Snapchat Sluts,”^[5] which highlighted sexually explicit images screen captured from Snapchat. On December 18th, the PopCultured YouTube channel uploaded a video in which a guest panel discussed the controversial Tumblr blog (shown below).

On March 14th, 2013, Mashable^[6] reported that students at a New Jersey high school had been threatened by local police with child pornography charges for sharing sexually explicit photos using the service.

Dorm Search Prank

On April 8th, 2013, Snapchat was used to spread a rumor that dorm rooms at the University of Virginia were being searched by Alcoholic Beverage Control (ABC) officials.^[9] Panicked students began spreading the word using the hashtag #UVAdormsearch, many of whom reportedly disposed of their alcohol in the university dumpsters.

“The current BAC of the dumpster: 5.6”

— Kasey Stolba (@kstolbzz) April 8, 2013

After school officials learned of the prank, Dean of Students Allen Groves took to Twitter to announce that the ABC was not conducting searches.

UPD has just confirmed to me that ABC is NOT conducting searches on Grounds today. Someone has had a lot of fun at my students’ expense.

— Allen Groves (@UVADeanGroves) April 8, 2013

Traffic

In May of 2012, Snapchat was processing 25 images every second.^[2] In October of that year, Snapchat was ranked #19 on the free apps chart and users were sharing over 20 million snaps every day. On November 27th, Forbes published an article about Snapchat, calling it “the biggest no-revenue mobile app since Instagram.”

Search Interest

External References

About

Nutella is a brand name of a hazelnut chocolate spread that was first introduced in 1963. Online, the food has become associated with hipster subculture, attracting a large amount of fans across social media, especially on Tumblr.

History

The first version of the spread was created in the 1940s by Pietro Ferrero, who chose to add hazelnuts to the product to make the rationed supply of chocolate due to World War II last longer.^[1] He sold the first product, a solid brick of chocolate known as Pasta Gianduja, in 1946. Five years later, in 1951, he released a spreadable version called Supercrema Gianduja (shown below, left).^[2] The name was taken from a marionette style character^[3] representing the town of Turin that originally appeared in Italy’s Commedia dell’Arte (shown below, right). The product was renamed Nutella in 1964 as part of a campaign to market the spread throughout Europe. The company currently celebrated the birthday of Nutella on April 20th.^[10]

Online discussions of Nutella began as early as the 1990s on the Furry newsgroup alt.fan.furry, where people would consistently joke about sharing Nutella covered dog biscuits. In 2002, a thread discussing its health value was posted to the Low-Carber Forums^[13] and later that year, a pornographic fanfiction story^[14] involving the condiment and members of the 1980s rock band Duran Duran was shared on a personal Geocities page. Also in the early 2000s, Nutella was discussed on the Straight Dope message board^[15], cooking message board eGullet^[16] and language blog Diacritiques.^[17] The brand name was first defined on Urban Dictionary^[18] in July 2005, misattributing it as a French product.

In November 2008, a Yahoo! Answers user claimed^[19] they were addicted to Nutella and were seeking help to curb their cravings. A Nutella subreddit^[24] was established in September 2010 and has approximately 350 subscribers. Since 2012, Nutella has been discussed on Best Roof Talk Ever^[21], the Escapist^[22] and the Body Building forums.^[23] Additionally, humorous images and jokes about Nutella have appeared on Cracked^[25], Memebase^[26], Meme Center^[27], FunnyJunk^[28] and Reddit^[29], which has more than 5,900 posts about the chocolate spread. Nutella images are also popular on Tumblr^[32] where four single topic blogs dedicated to the spread have been created since August 2010: All Things Nutella^[33], Nutella Lovers Welcome^[34], Nutella Every Day^[35] and Fuck Yeah Nutella.^[36]

Class Action Lawsuit

In February 2011, a Californian mother filed a class action lawsuit^[4] against Ferrero USA claiming they were deceptively marketing Nutella as a healthy breakfast food, misrepresenting itself as nutritious. The suit claimed Nutella was composed of more than 70% processed sugar and saturated fat and asked the company to cease mismarketing the product followed by a corrective advertising campaign. Later that month, a similar suit was filed in New Jersey^[6] by an Alabama resident. A settlement to the California was proposed^[7] in November 2011, but did not go into effect until April 2012^[8], when Ferrero agreed to pay $3 million dollars in total and up to $20 per person to people who purchased the spread between 2008 and 2012.

Online Presence

The brand created a Facebook fan page^[9] on July 28th, 2008 which has accrued more than 17 million likes as of April 2013. Additionally, the brand has branched off in to localized Facebook fan pages^[11] for eleven different countries and regions. Nutella Italy also maintains a Twitter account^[12] that has more than 7,600 followers as of April 2013.

Fandom

In Hipster Culture

Nutella became associated with hipsters as early as 2010, when a Yahoo! Answers^[30] question was asked, inquiring about the link between the two. As of April 2013, there are dozens of Tumblr bloggers who associate hipsters and Nutella in their URLs but do not post about the chocolate spread, with many of the posts focusing on fashionable young women, inspirational photo quotes and nebula GIFs. This trend dates back to July 2011 when Hipsters-Gone-Nutella^[31] launched.

Impact

World Nutella Day

In 2007, bloggers Sara Rosso^[37] and Michelle Fabio^[38] decided to launch World Nutella Day to celebrate the chocolate spread. They launched the domain NutellaDay.com^[39] to organize the event, which continues to happen annually on February 5th. Images of the celebrations are shared via the event’s official Facebook^[40] and Twitter^[41] accounts, as well as in a Flickr pool^[42] and a Pinterest tag.^[43]

Search Interest

External References

Editor’s note: This entry is currently open for editorship requests!

About

Amanda Bynes is an American actress known for appearing in the Nickelodeon television series All That and The Amanda Show.

Twitter

On March , 2013, Bynes posted a tweet declaring that she wanted the rapper Drake to “murder my vagina.”

I want @ drake to murder my vagina

— Amanda Bynes (@AmandaBynes) March 22, 2013

On April 15th, Bynes tweeted out a bizarre video of herself in the mirror (shown below).

On April 16th, she tweeted at the entertainment magazine Complex that she was “obsessed with myself on Twitter.”^[1] On April 17th, Bynes tweeted that she had an eating disorder.

We look awful, I look fat in that photo you chose, which doesn’t help my eating disorder. I’m with my assistant Nadia @ collegecandy

— Amanda Bynes (@AmandaBynes) April 17, 2013

External References

Dave Grohl enjoys fresh pots

Dave was later hospitalized due to his excessive consumption of fresh pots

WORK IN PROGRESS OK

About

Nantsutte tsuchatta (なんつってつっちゃった！) or “Just kidding just slipped out” is a phrase said on the 2nd Episode of the anime Yuyushiki. The meme consists on repeating the catchphrase attaching the picture of a character, with the purpose of reading it in their voice.

Origin

At the start of the episode one of the girls, Nonohara Yuzuko, says it and they realized how it rolls of the tongue extremely well and how catchy it sounds, so they start singing it.

On April, 2013, the catchphrase was discussed on the 4chan /a/ board in the episode thread, with comments like: “Guys I can’t stop saying nantsutte tsuchatta, help me please” or simply saying “Nantsutte tsuchatta!”

Spread

After that, threads were created spamming the phrase, with every response having a character repeating the catchphrase, a parody of it, or confused users asking “What is going on?” only to be answered with the same phrase over and over again. Some users even repeated the phrase themselves uploading it to vocaroo. The threads reached more than 300 replies in a few hours^[1].

The meme spread fast to Futaba Channel (2chan), causing some parodies:

The scene was uploaded to youtube on two versions, the original and a 5 minute loop, but the first one was made private, and the second was taken down the next day, maybe by copyright problems.

External Links

^[1]4chan Archive – First thread

A picture of a little kid that is the child of user ThatCorreyKid’s friend. Captions consist of “Hell Yeah” and “Fuck Yeah”.

About

Dove Real Beauty Sketches is a video advertisement released in April 2013 as part of the personal care brand Dove’s Real Beauty ad campaign. The video shows forensic artist Gil Zamora drawing sketches of seven women based on their self-description of facial features, which are then compared to a second set of sketches based on the recollection of a stranger the subjects had spoken to earlier that day.

Origin

On April 14th, 2013, Dove uploaded six videos realting to the Real Beauty Sketches campaign to their YouTube account, doveunitedstates.^[1] The videos included the overview video in a three-minute (shown below) and a six-minute version. The other four videos focused in on the experience of three of the subjects, Florence, Kela and Melinda, as well as sketch artist Gil Zamora. As of April 19th, the 3-minute overview video has nearly nine million views.

Real Beauty Campaign

Dove’s Real Beauty campaign first launched in 2004^[2] with videos, commercials and print ads intended to celebrate physical variation in women.^[7] The campaign used images of six women (shown below) with different skin tones and body types posing in white underwear, suggesting that women do not have to fit in to model ideals or stereotypes to be beautiful. In 2005, Dove’s sales went up 20%.^[6] It was in part inspired by a study^[5] completed in September 2004 by researchers from Harvard, the London School of Economics and market research group StrategyOne that found only 2% of the 3,200 women surveyed described themselves as “beautiful.”

Spread

Within five days, the video was shared on Facebook more than 1 million times^[3] and tweeted about more than 22,000 times.^[4] On April 15th, it was shared on the women’s interest subreddit /r/TwoXChromosomes^[8], where it gained 175 upvotes and 135 points overall. In the following days, the video was picked up by several online and mainstream news outlets, including Huffington Post^[9], E! Online^[10], TIME NewsFeed^[11], ABC News^[12] and Yahoo! News.^[13] On April 17th, the first parody of the advertisement was uploaded to YouTube by newfeelingstime, reenacting the video from a male perspective, in which self-esteem is not a problem. The parody clip was featured on Neatorama^[14], Laughing Squid^[15] and AdWeek.^[16]

Controversy

Though the video was generally perceived as a positive piece, many bloggers began to note their criticisms of the ad as early as April 16th. That day, Tumblr blogger Jazz Brice^[17] posted a lengthy critique, noting that although the video does include people of color, they are only on screen for approximately 10 seconds in the longer version of the ad. The post also noted the emphasis on “thin” as a positive descriptor, a point emphasized the same day on Feministing.^[18] Brice’s post was featured on The Daily Dot^[19] the following day. Also on the 17th, blogger Kate from Eat The Damn Cake^[20] emphasized the ageism behind some of the traits deemed negative, including moles and wrinkles. Over the next two days, the controversy surrounding the manner in which the video depicts beauty was discussed on Psychology Today^[25], New York Magazine^[21], Salon^[22], Parade^[23] and AdWeek.^[24]

Search Interest

External References

WIP. Feel free to request editorship

About

Doom is a first person shooter game series created by id Software. In the game, you asume the role of a Space Marine (known as Doomguy) who fights against hordes of demons to avoid a Hell invasion.

The game have become a popular game during the years, thanks to the release of mods and new levels creations.

Internet following

Doom has a large fanbase on the interwebs, stretching back to the release of the game. Due to the game’s easy to modify nature (id Software’s deliberate design to push the user-created content phenomena that originated with Wolfenstein 3D further), within a year after the game’s release players had programmed level editors, created forums and hubs for sharing modified content. Edited content is downloaded and added into game files through PWADS, custom patch files that are acquired through downloading from bulletin board system , purchased on compact disks at computer stores, and later on downloading from file transfer protocol servers became the primary method of distribution. The idgames’s archive currently houses more than 14,500 PWADS created over the years

Search Interest

Search queries for “doom” picked up in June of 2004, when “Doom 3” was released, and in October of 2005, when the movie was released.