About
Tattas Be Like is a Dutch series of “X Be Like” image macros typically used as a preface to describe various cliché behaviors and catchphrases associated with caucasian Dutch people.
Origin
The Facebook page Tattas be like[1] was launched by Cid, allround creative at Vice, on January 3rd, 2014. According to Cid, in an interview with HP De Tijd,[2] he made the page in a flash after he saw an image on tv of a woman with an aggressive dog with the subscript “Tattas be like.. hij doet niets, aai ‘m maar” (translation: He does nothing, go pet him) and started making several variations himself which he shared over Facebook.
Tattas
Tattas is a term used by Dutch immigrants and non-caucasians to describe caucasian Dutch people. The term originated from the Surinam word “patatas”, which means potatoes, after which urban slang turned it into tattas.
Spread
[Researching]
Cid’s original images he posted on his own Facebook page managed to quickly spread, reaching thousands of likes within hours. The Facebook page managed to get over 30.000 likes within a day according to Cid,[2] and passed 100.000 likes within a week with thousands of contributions send to the page. During that week, many Dutch news outlets and blogs wrote about the page, including Flabber,[3] Elsevier,[4] Geenstijl,[5] De Nieuws BV[6] and Girlscene.[7] In an interview with his employer Vice,[8] Cid shared his positive reaction towards the page’s popularity.
External References
[1]Facebook – Tattas be like
[2]Facebook – Achter de schermen bij nieuwste Facebook-hit ‘Tattas be like’
[3]Flabber – Tattas be like – Deze nieuwe Nederlandse meme gaat hard viraal
[4]Elsevier – Nieuwe Facebook-hype Tattas be like: lachen om vooroordelen
[5]Geenstijl – Virulente blankenhaat op Facebook
[6]De Nieuws BV – Meme-alert: Tattas be like
[7]Girlscene – Hilarisch & herkenbaar: ‘Tattas be like’
[8]Vice – De Bedenker Van Tattas Be Like Is Blij Met De Zelfspot Van Nederland