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About
Bruh is a phrase commonly used in the Vine community as a way of exaggerating nervousness. Its use quickly spread after the April 2014 release of the initial vine.
Origin
Tony Farmer, a former high school basketball star from Ohio who was accused of kidnapping and assaulting his ex-girlfriend, collapsed on the floor after hearing his three-year prison sentence.
Viner CallHimBzar[1] took the clip and posted it to Vine, and added a “Bruh” sound effect which was actually said by another Viner named Headgraphix[2] that implies “bruh, you’re a 6’7, 220-lb guy, and you beat the s*** out of your girlfriend, quit acting like a b****”[3]. The video received over 440,000 loops as of September 2014.
Spread
While the Farmer clip originated the phrase, use of the clip did not receive mass use until the spawn of KingAlex’s Vine[4] which depicts a boy’s unfortunate haircut. This exploitation of the clip managed to put “Bruh” on the map and, as of September 2014, the Vine received over 35,000 loops.
CallHimBzar and Headgraphix realized the popularity of the phrase and decided to start the #BruhMovement.
Headgraphix also made a self-titled song featuring Lil Homie Town and DillyBeatz about the phrase. The song has over 120,000 views on YouTube since September 2014.