About
Beyoncé Always on Beat, also known by its hashtag #BeyoncéAlwaysOnBeat is a video editing trend where various clips of Beyoncé dancing are matched to songs with similar beats or time meters, creating the illusion that Beyoncé is dancing to a song other than her own.
Origin
On May 23rd, 2015, Twitter user MascotMY_Tweets (Kendall Gaines)[1] began tweeting a series of found Vine and Instagram videos which he tagged with the hashtag #BeyonceAlwaysOnBeat. The first clip tweeted with the hashtag was originally by Vine user Nelly the King, originally posted on February 20th, 2015. It shows a clip from the Beyoncé video “Flawless” edited to create the illusion that Beyoncé is dancing to the Little Einsteins Theme. As of May 26th, 2015, the Vine had accrued over 2,500,000 loops; MascotMY_Tweets original tagged tweet of the video received 4,511 retweets and 3,118 favorites.
#BeyoncéAlwaysOnBeat Part 1 https://t.co/OIGyu3P2Ya
— #KKB (@MascotMY_Tweets) May 24, 2015MascotMy_Tweets eventually tweeted out over thirty tweets in his #BeyoncéAlwaysOnBeat series. By the following day, users were creating new videos for him to tweet out, and also creating other similar hashtags featuring Nicki Minaj, Rihanna, and Whitney Houston.
Spread
As of May 26th, there are more than 500 videos on Vine[7] tagged with the hashtag, over 30,000 Instagram posts,[6] and over 185,000 tweets (see search interest below). Collections of the hashtag have been created on many media outlets, including Cosmopolitan, Buzzfeed, USAToday, and MTV.[2][3][4][5]
Notable Examples
Search Interest
External References
[1]Twitter – @MascotMy_Tweet’s Tweet
[2]Cosmopolitan – Once You See #BeyoncéAlwaysOnBeat, You Will Never Be the Same
[3]Buzzfeed – Beyoncé Has Managed To Become A Meme And It’s Absolutely Hilarious
[4]USAToday – #BeyonceAlwaysOnBeat to every song
[5]MTV– #BeyonceAlwaysOnBeat Proves Queen Bey Can Do No Wrong
[6]Instagram – Hashtag Search: #BeyonceAlwaysOnBeat